At Le PÈRE, we’ve always stood for art that challenges the norm and channels the raw pulse of New York. No one embodies that spirit more than Cash Cobain—born Cashmere Lavon Small in the Bronx—a boundary-breaking artist whose sound has reshaped modern rap. Blending silky R&B samples with the grit of drill, Cash created what’s now called “sexy drill”—a genre as provocative as the original. His lyrics pull no punches, and his production flips the familiar into something bold and unexpected. Every beat is a flex of style and soul—pure NYC in audio form.
That energy came alive this past Saturday, June 8th, when our NYC flagship store transformed into a stage for the city’s creative heartbeat. In signature, Le PÈRE style, our clean-lined, artistically charged space hosted a surprise block party to mark the release of Cash Cobain’s newest single, “Rump Punch.” The crowd spilled into the streets, a mix of artists, friends, and longtime fans, all drawn together by a love for raw creativity and unfiltered self-expression.
With cans of Monster Energy in hand and the summer heat buzzing, the Quartier gathered at Broome & Orchard to welcome the Slizzy Gang frontman. Cash arrived in true New York fashion—leading a high-energy procession of day-ones and collaborators. The mood turned electric as he climbed onto the balcony above our storefront. Backed by the beat of the city and our sleek backdrop, he dropped a series of hits that turned the block into an open-air celebration.
It wasn’t just a performance. It was a living moment—Cash’s sensual and unapologetic sound flowing through a space reflecting Le PÈRE’s bold, refined, and unmistakably authentic aesthetic. The concert blurred the line between art and experience, turning a corner of Manhattan into a canvas for expression, connection, and movement.
For us, luxury isn’t just in the details of our design. It lives in the moments our spaces help spark—in the stories they hold and the culture they amplify. Events like this remind us why we do what we do: to create spaces where music, style, and identity collide in unforgettable ways.
Welcome to the Quartier. At Le PÈRE, every note, every thread, and every gathering is crafted to honor the rhythm of bold, beautiful living—rooted in New York, made for everywhere.
So much love to everyone who came out and a HUGE thank you to Monster Energy and Pigeons & Planes for partnering with us to make this happen.
Stay tuned for the next one.